9B Blog – Page 2 – Two Degrees of Separation

Self portr-AI-t

Why I’m dabbling in AI

One of the hardest parts of working in the creative arts is being able to make the jump when technology changes. Sometimes it’s a change of software; Final Cut to Premiere or Quark to InDesign. Sometimes it’s hardware; from film to digital, or from big cameras to DSLR’s to phones. Sometimes it’s a change in what audiences want; from website videos to Tik Tok.
The challenge of course is that you never know what is going to be the next leap forward, and what is going to be a jump into obsolesence. Have you learnt to how to make great vertical videos…or are you now the proud owner of a $10K steadicam rig that lies dormant while other people use a $300 gimbal.
These choices are amplified as you get older, as you normally have a number of existing responsibilities, and so following one of these new ideas isn’t so much ‘a chance to learn for the sake of learning’ as it is something that you’re going to have to make sacrifices in another area of life in order to accomodate this new interest.
Listening to Chris Marquardt on his ‘Tips From The Top Floor’ photography podcast got me thinking about Artificial Intelligence (AI) in photography…and wondering if this could be the next big leap.

So what is AI photography?

Ever wondered what an angry avacodo on a skateboard in Paris would look like? Well AI can create multiple versions of that. And if you also want to see what that would look like if Rembrandt had painted it…or if it was in a White Stripes video clip, or if H R Giger had created it while using Ketamine and drinking Pink Rabbits…AI can create that as well.
It basically takes a massive number of images and uses machine learning to create artwork based on whatever prompts you put it.
Clearly the success of this is based on:
a) the images the machine learning has access to,
b) the ability of the user to create prompts that the machine learning understands, and,
c) the processing power and intelligence of the machine learning to create something that is actually what the user is after.
Parts a) and c) are clearly the domain of the AI tool that you’re using…but the ability to write prompts that it can use, is a skill you can learn…and so that’s what I set about doing.

An early attempt where instead of photo of me in the style of Annie Lebowitz or Wes Anderson…it created a composite of me, Annie and Wes. Not great.

Using Astria.ai

The platform I went with was Astria.ai as it was one of the more user friendly options for those of us who can’t code.
I uploaded about 15 photos of me from my phone, from a variety of angles and in a variety of environments, and then let the tool use some of its default prompts to create some images of me.
I think it’s fair to say my expectations were pretty low, most of the examples I had seen to this point were on social media, and were very much of the ‘Ermagerd! What is even happening with this?!’ variety. So I was genuinely surprised when at least three of the images made me think ‘I wish I’d taken that photo!’

From my ‘Dress like Klaus from Umbrella Academy’ phase

When Vivienne Westwood shaved and dressed me

Now, was this because they made me look about 15 years younger and with cheekbones you could juice an orange on? Yes…that certainly didn’t hurt.
But ultimately, I actually really liked the way they looked, and I have to stress, this wasn’t a case of just taking one of my images and putting it in a different context…none of these images of my face existed before, let alone the feathers and accouterments that accompanied them!

But what does this mean for photography?

Once I got past the ‘Machine learning does the darnedest things!’ stage, I started to think about what it meant for one part of photography that I love – portraiture.
At its most base form, when I take a portrait of someone, I bring together a range of elements (the person, the environment, the lighting), capture them with a machine (a digital camera), and then use software to bring that photo to life (adjust the contrast, make it black and white, add a vignette, etc).

Is that really so different from what this AI tool had just done?
What would happen if I entered one of these photos in a portrait competition?
What it the line between ‘digitally enhanced’ and ‘artificially created’?

I didn’t actually know…but it did give me a great idea for a portrait!!

The portrait

Any time I look at the work of great portrait photographer (Simon Schluter…I’m looking at you!) I’m always really impressed by the way they can build an image from the ground up in order to tell a story.
I’m very comfortable just capturing an image of someone and hoping it tells a story, but actually setting out from the get go to tell a specific story with a photo, and building everything around it…that’s really not a strength I have.
But I suddenly had a vision of an image where I was surrounded by the AI portraits of me, as a reflection of what I was wondering about what the future held as a photographer. When I came up with the idea of the title ‘Self portrAIt’…I knew I had to make this happen.

The first step was to get a selection of the AI portraits printed in a way that I could use for a photo. I went with canvas prints with a wooden frame so that I could stand them up, or hang them from something.
Next step was to work out a background. In my dreams it was a big, austere room with the photos suspended around me…given the complete absence of large austere rooms available with a budget of $0, I settled for a white sheet suspended behind me in our backyard, with the photos suspended from the monkey bars the kids used to play on.
Artistically, I was going to shoot with my trusty softbox so that I could make it look dramatic by just picking me and the photos up with the flash, while everything else fell off to black/grey.
Technically, I was going to shoot it on the GFX 100S I had on loan from Fuji for another project…and the GF32-64mmF4 lens (equivalent to a wide angle lens on a full frame camera).

Cool plan…so how did it go?

As you would expect…badly. First of all, screwing little hooks through canvas into wooden frames is about as much fun as it sounds…but perhaps more importantly, securing these frames to monkey-bars via fishing line is a freaking nightmare, and the fishing line just cuts through masking tape, and was slipping through the electrical tape we had. It is only through the patience of Josh (my eldest son) and the wonders of gaffer tape that were were able to suspend them where we wanted them.

The next weird problem was that the wide-angled lens that I had thought would be perfect…was actually too wide, and was showing a lot more of the monkey bars and sheet than I had hoped. Fortunately I also had the GF80mm F1.7 lens to work with…and it was a freaking revelation!

Last but not least, having waited for the sun to go down sufficiently so that the white sheet background didn’t have any bright spots on it, and my flash wasn’t having to work overtime trying to knock out too much ambient light. My flash decided now would be the perfect time to ignore my wireless triggers, and not fire when I pressed the shutter.

* Insert gif from Brooklyn 99 of Peralta saying ‘Cool…cool, cool, cool’ *

So we reset the camera to work with the natural light, and Josh diligently took multiple photos while tried a variety of poses and facial expressions.
It’s a testament to my inability to self-direct facial expressions, and the frankly dazzling file sizes on the GFX100S that we managed to fill a 128GB card with photos that were roughly 5% different from each other!

The result

After going through hundreds of photos that felt like they were exactly the same photo…I came down to these as my faves.
Huge props go to Katie for getting me to actually interact with the pictures in that first one. Where most of my photoshop attempts look like bad photos…thanks to the fishing line, this photo was suddenly looking a bad photoshop. But actually getting my hands on them, showed that there weren’t just digitally inserted.

So now the million dollar question -Which is your favourite and why?

Backstage pass – Part 3: The gig

So I’d had my idea, and I’d done my rehearsal…but now it was time to bring it all together for the gig.
So on a chilly Melbourne evening I headed along to the Brunswick Ballroom as John and his band were getting ready.
There were so many questions running through my head:
Was having access to the band going to make for better photos?
Were they still going to talk to me after seeing the photos I took?
What’s it like to stay up past 10.30pm on a weeknight?

There was only one way to answer these questions – with a blog!…written about 2 months after the gig…because life got really busy…and The National STILL haven’t called!

The gear

I was very selective with the gear that I took…in that I selected every bit of gear that I had, and took it.
So this meant I carried:

X-T1 body
X-T4 body
16mm f1.4
10-24mm f4
35mm f1.4
50-140mm f2.8
56mm f1.2

I did ‘um’ and ‘ah’ about taking the 10-24mm and the 50-140mm …but my decision to take them was 100% vindicated by the 0 photos I took with the 10-24mm and the 2 photos I took with the 50-140mm. On the bright side, my shoulders were stoked with carrying the extra weight all night for no apparent reason.
My big lesson from the night was that I should have just taken my prime lenses and shot on those. I would almost have said that I could have gone with just the 16mm and the 56mm…but three of my favourite shots from the night were taken on the 35mm.
As Zack Arias says ‘There’s just a bit of magic in that lens!’

The support

Now admittedly we all have busy schedules, and after 2 years of lockdowns, some of us are still trying to limit the amount of time we spend in crowds. But it is 100% worth your while to get there early enough to take photos of the support act. It’s a great trial run to see what is going to work when the main act comes on stage, and no up-and-coming muso is ever going to say ‘Nah, I’m good for photos’ if you send them the shots you took. In fact you may be the person they contact as their career starts to take off!
Of course, John didn’t have an ‘up-and-comer’ as his support…he had the incredibly talented Maggie Rigby. So I was always going to have someone who was giving an incredible performance. But I’m still really happy with the shots I got…especially as some of them worked incredibly well with a single perfomer, but failed dismally when John and his band were on stage.

This mirror shot worked a treat with Maggie, but not with John and his band

Shoot early, shoot often

I think a lot of people taking photos of gigs dream of taking iconic photos like the ones of Iggy, or Kurt, or Patti that they had seen growing up. And yes, these were all probably taken by someone who had two rolls of film that allowed them to take 24 photos for the night. And yes, ‘you should never spray and pray’, ‘you should always take the time to compose the shot and shoot it once’, and ‘it’s no good just filling up hard-drives with useless shots’.
But if I need to shoot a whole lot of shots to get the one I’m after…then so be it. It’s not like I’m demanding that people look through all of my shots.
No.
I’m just taking multiple photos of a very similar shot, then cursing myself when I get home to find that I’ve taken over 550 photos…and no one even got married! Then I’m spending an inordinate time switching between two versions of the shot and saying ‘I really like the singer’s hair in this one…but the bass player’s eyes are open in this one…I think I’ll just keep them both!’
BUT, so much of what I’m trying to achieve with my photos is to capture a moment that encapsulates the energy of the performance…and sometimes, that moment is there and gone before you can even take the shot.
This is one of my favourite shots from the gig, as it really captures John’s energy and committment. But I can tell you that the photos taken 1 second before and after, just don’t have the same energy. So if I have to delete 50 photos out of Lightroom just to get this one…then no amount of ‘photographer snobbery’ is going to stop me!

Hiring gear

My wide lens is the 10-24mm f4. For non-photographers, this means the lens goes from 10mm (which is very wide and great for photos of urban landscapes or sports like BMX and skating where you’re trying to get a lot into a shot) to 24mm (great for landscape shots and group photos), and at f4, it’s great in full-light, but starts to struggle in low-light.
Most live venues are ‘low light’, and so if you’re trying to capture a moment with minimal blur you’re probably shooting about 1/125…and really ramping up the ISO. As a result, I only use this lens if I’m trying to capture the whole band on stage, and very rarely for action shots.
I knew I had permission to get as close to the band as I liked, and I really wanted to get some up-close action shots…and so I fell down a rabbit-hole of YouTube videos on the 16mm f1.4 lens.
In the end I decided that this lens was exactly what I needed. But at about $1,000, it would be insane to buy it just to take band photos. The smart and pragmatic thing to do would be to hire the lens for $50 every time I needed it. That way, I could do 20 gigs before I had incurred the same cost as buying it outright! It’s this kind of considered and emotionally constrained thinking that makes me such a great businessman.
So I hired the lens for the night, loved it so much that I went out and bought one the next week.

Take that pragmatism!!!

*sigh*

Tell a story

John had given me access to the band before the gig, I’d spent time with them so they knew who I was, I could get as close to the band on stage as I wanted. So, how could I use all of this to not just take photos of the show…but tell the story of the night? The short answer was, ‘take the photos of the little moments’. In a social media landscape that rewards the big and flashy moment…it can be hard to take the time to capture the little moments, that make up the big story.

Post-script

Thankfully every photo that I take is perfect and needs absolutely no work in Lightroom…but if I were the sort of person who spends a LOT of time deciding on which black and white preset to use, then I would say I lent very heavily on Chris Orwig’s presets for these shots.
His ‘BW strong v1’ and ‘Add snap’ presets are usually my ‘go-tos’…but for this show, some of his film simulations ‘Film Classic Warm Plus’ and ‘Film Cross processed’ really made the shots pop, and gave them an almost 70’s Rock vibe.

So was it worth it?

I honestly don’t think I could be happier with how it all went.
I got to work with some incredible local musicians, and take a peek behind the curtain to see how it all works.
I got to challenge myself creatively, and learn a hell of a lot that I would never have known if I hadn’t taken the risk.
I captured some great photos on the night (click on the image below for the full shotlist):

and I got other gigs after shooting this one (again, click the image to see the gallery:

AND I now have a portfolio of shots to use for future photo accreditation: https://www.twodegrees.com.au/live-music

But best of all, I got to see an artist at the top of his game, breathing musical life back into the city I love!

Backstage pass – Part 2: The rehearsal

On a recent project for work I was interviewing teachers who had been working for 40, 50 and 55 years. One of the things that really stuck with me was a teacher saying that they got to the end of each year thinking they were getting the hang of it…but that they spent their entire careers with that feeling because they ‘Didn’t know what they didn’t know’. So at the end of each year they knew that they knew more…but that had shown them what they didn’t know and needed to learn.
Shooting this rehearsal was VERY much the same thing for me!
So having told you about the idea behind this project, let me take you through the rehearsal.

What I knew I knew

Shooting in low light environments is never fun. Admittedly, most venues where you shoot live music are low light environments…but they make up for this by at least having lights on the performers. Rehearsal studios on the other hand give exactly zero shits about the insane ISO levels you’re going to have to use to get your photos.

BRACE YOURSELF FOR A PARAGRAPH OF RANDOM COMBINATIONS OF NUMBERS, LETTERS AND PHOTO JARGON!

My wide angle is a 10-24mm f4 lens. I normally find that to make sure every shot of a moving musician isn’t blurry, my minumum frame rate is 1/125…but with f4, I was having to go to 1/30 and hope the IBIS did its job.
I shot on all my lenses (50-140mm f2.8, 35mm f1.4 and 56mm f1.2), and when I went back through the photos, it was the 35mm and the 56mm that did the best work. But even then the ISO was often around 2,000 which saw me going to black and white quite a bit to hide the noise.

For the non-photographers reading this, a lens with a lower f number, means it lets in more light. In my case, the 56mm F1.2 lens, which is considered a ‘portait lens’, was the lens that let in the most light.
I can’t say this often enough, the 56mm is amazing for low-light photography!

Politeness vs photography – If you’re one of those people who can walk up to a complete stranger in the street and just take a photo of them, then this next para isn’t for you.
But if you’re someone with even a little humanity, it can be really hard to find that balance between getting the shot you want, and not encroaching on the space of the person you’re photographing. After all, if John had to choose between me getting a good shot, and one of his band members nailing their part…I’m quietly confident my artistic aspirations were going to come a distant second.

This is probably my favourite shot from the day

So I spent the first hour or so just getting wider shots or shooting on my zoom lens. Then as it got less weird to have someone in the room taking photos, I moved in closer and took some portraits.

Musicians are great to photograph – I have no confidence in my ability to get people to pose for a photo…but I do trust myself to capture a moment if they give me one, and musicians always give me one…no…wait…that came out wrong!
Look, all I’m trying to say is that musicians give you shots like this:

What I didn’t know I didn’t know

Trombonists are hard to photograph – If you’re tight enough to get their face, then you’re going to lose the slide…but if you get all of the slide, then it’s a really wide shot.
Plus if you get it on the wrong angle the bell covers their face.
I guess I should just be happy that I’m not taking photos of the 76 trombones in the big parade.

It’s the notes that aren’t played that make good photos – I got into the habit of putting down the camera each time the band would stop playing. But that meant I missed a lot of the collaboration and discussion between the band members. At the end of the day, photos of people dressed casually, playing their instruments in a room with terrible lighting…are going to be, at best, poor versions of the photos I was hoping to get at the live show.
So I had to make sure I got some of the shots that showed the process of the rehearsal as a document of the day.

The end result

I was super happy with the photos I got. I probably could have got up closer to the musicians and really taken advantage of the opportunity of being in the room with them…but at the same time, I was there to take photos at their rehearsal. They weren’t there to play instruments in my photoshoot.
I also wish there wasn’t so much ISO noise in the photos, but outside of setting off a flash at regular intervals or bringing in a light, I don’t think I was going to avoid this.

You can see the full gallery here:
https://flic.kr/s/aHBqjzS4tB

Best of all, John was really happy with them…and the rest of the band all still spoke to me at the gig! Which gig? Well that’s what I’ll be talking about in the next post.

Backstage pass – Part 1: The idea

I think it’s fair to say that I’ve always been a vicarious musician. The harsh truth of not having any musical ability has not stopped me from occupying as many music adjacent roles as possible.
I’ve done radio, driven DJ’s to gigs, managed perfomers, made video clips…I’ve even done a University degree in Music Industry. If the Rock n Roll Hall of Fame was to open a ‘Person who has done the most music related things without ever playing a note’ category, I would be in with a STRONG chance of being inducted.
So why do I love working with musicians? Is it partially because I hope that some of their talent will rub off on me, and suddenly I’ll be playing to sold-out arenas? Yes, of course. But also, they act as a constant reminder that there is an alternative to the 9-5 world I inhabit. A world where you start work when other people are going to bed, a world where writing passionately about things that piss you off is seen as genius and not a potential HR issue, and of course a world where each time you finish part of your job, people are obliged to applaud.

But of course, it’s also a world where your livelihood is reliant on cramming as many people as possible into a confined space and getting them to yell and scream. Which is not ideal during a pandemic of an airborne virus.
The sad reality is that musicians have been doing it incredibly tough over the last two years. Live gigs have only just started again in earnest, the 2c per track they get from streaming services isn’t really the same as selling a $10 CD at show, and Bo Burnham’s ‘Inside’ on Netflix showed that whether you’re a musician, videographer or stand-up comedian…he’s better at it than you.
Plus the government made it PRETTY clear, that when it comes to showing support for people doing it tough, artists can pretty much get stuffed…they chose this lifestyle anyway!!

So I was keen to come up with a way to support local musicians. A quick review of my finances revealed that I could not bankroll a series of concerts…but I could take some photos of musicians, that they could then use to promote their shows.
When I saw that local singer/songwriter John Flanagan was putting on a show where he was hiring the Brunswick Ballroom and putting together a 7-piece band, I knew that this was exactly the sort of endeavour I wanted to support.

Altruism?

Wow Chris! You sure are generous! Looking to help musicians, without getting anything for yourself!! Children should be studying you in school!!!
Um, yeah…about that. This was definitely not pure altruism. Having been invited to shoot a few gigs for friends, I had to tried to get a photo pass to shoot the HoldSteady at the Croxton Hotel…and couldn’t even get a response from the promoter. In short, without a magazine or website saying ‘He’s shooting for us!’ I couldn’t even shoot the show for free! And without a decent portfolio of shots, I couldn’t really expect The National to call and say ‘Chris! These shots you took on your phone from the crowd have convinced us that YOU are the one we want documenting our next tour!!’

The crowd at The Hold Steady…shot on iPhone

I’m not bitter…but I have never spent a show saying ‘That would have been a great photo!’ as many times as I did at this gig.

So when I reached out to John to see if I could shoot his show, one of the first things I asked was whether I could have backstage access to get some shots before the show, and could I get some shots from on the stage?
Basically, I wanted the chance to get shots that the audience couldn’t. I wanted to be able to tell the story of the show, and that meant shooting from both the audience’s perspective and from the band’s perspective…and did I dream of getting a shot of the band, with the lights flooding onto them and crowd mesmerised by the performance? Yes…yes I did.

Carrying two cameras and a camera bag meant walking across the stage was an exercise in ‘Don’t knock anything over…and don’t trip on a cable!’

Reaching out

I really should take a step back, because ‘when I reached out to John’ really does make it seem like this was easy. But rest assured that sending a DM via Instagram to someone you’ve never actually met and saying ‘can I come and take photos of you?’ is NOT easy.
But I had a few things working in my favour;
– while I had never met John…Katie (my wife) knew him, so I wasn’t going in totally cold.
– one of my regular dog walks actually went right past his house, so if he said ‘no’, I could train our dog to crap on his lawn.
– he’s a folk musician, and these really are the Canadians of the music world…so he would be too polite to say ‘no’.
– I genuinely felt that this was mutually beneficial. I’ve done jobs where I’ve felt that I had got the better side of the deal…and I’ve done jobs where I felt like I had been exploited. This one felt like a happy medium where we were both going to benefit.

Thankfully John agreed. Not only did John agree to me shooting the gig, he also invited me along to a rehearsal the band were doing…and that will be the focus of the next blog.

John Flanagan at the rehearsal for the show

Passing the baton

If there’s been a non-selfish reason for trying to stay fit in my 40’s, it’s been to be able to train with my kids if they ever set their sights on some sort of foolish physical endeavour. I mean, what sort of teenager doesn’t want to push the limits of their physical endurance, while also listening to their Dad bang on about past glories?

Basically I would be part Yoda and part Mr. Miyagi (from Karate Kid), passing on sage advice, and talking in a way that becomes less cute and endearing the more I speak.
In this fantasy, I was the one providing the slipstream on the bike when they were tired, or pacing them through a long run…or looking more appetising to sharks on an open water swim. There may come a time when I realised that I had done such a good job that they were actually better than me…but this would be years down the track, and would of course be a moment of celebration and magnanime.

So about a year ago Josh started getting passionate about cycling. Pretty soon he was doing rides of over 100kms, then he had a better bike than me…then he RODE TO SANDY POINT! (which is a ride I had always written off as being too tough). So I felt that it was time for the wise sensei to step in and arrange for us to do our first organised ride together.

Josh at the end of his ride from Preston to Sandy Point…over 200kms!

The Giro Della Donna

The ride I chose was the Giro Della Donna, which is a 125km ride that features a climb up Mt Donna Buang. I chose this ride because:

a) I’d done it before, so could pass on some information (or keep it to myself if I was feeling petty)
b) The people who do the ride are a great group of people, so Josh would feel supported as he tried desperately to stay on my wheel as we did the final mountain climb
c) The ride is primarily uphill…and while I don’t have a ‘strength’ in cycling, going uphill is certainly my ‘least weakness’

So we signed up and I set about finding reasons why I couldn’t train (moving out of home while our kitchen was being renovated was a brilliant first step). After all, my one abiding memory of the first time I did this ride was thinking ‘the next time I do this, I’m not going to come in underdone’, and I have no intention of learning from my mistakes.

Training

The first proper training ride we did was an 80km ride from Mount Martha to Ivanhoe. Pretty much straight out of the gate I realised that not only was Josh much stronger on the flat sections, but he also had my measure on the climbs, and was fearless on the descents. Instead of me taking the lead and him sitting on my wheel, I found myself tucked in behind him for large sections of the ride.
But I still had an ace up my sleeve. Years of riding long distances had taught me how to conserve energy, and so when we came to the final hill, I knew I would be able to jump out of the saddle and show that this old dog still had a bit left in him.
We hit the final hill and Josh effortlessly left me for dead on the climb, in a way that could only have been more devastating if I had actually gone backwards down the hill as he accelerated away.
I was starting to wonder if there was a scene I had missed in Karate Kid where Daniel beat the living crap out of Mr Miyagi.

The look on Josh’s face any time I tried to roll to the front.

We then did a training ride up to Kinglake. Perhaps a long sustained climb would be where my Cadel Evans diesel engine would show up his Tadej Pogacar youthful enthusiasm.

No.

Instead Josh headed off up the climb and offered to circle back when he passed me on the descent to do the rest of the climb with me.
Fortunately, I wasn’t so far behind him that this was necessary. But I was starting to re-evaluate just how much ‘support’ I was going to be for Josh for the big ride.

Always pause any bike ride to get a photo of hot air balloons (and to take a rest)

On our final training ride I ended up breaking a spoke and limping home on a very wobbly back wheel that needed to be replaced. In terms of metaphorical portents…the wheels quite literally falling off…seemed a little on the nose.

But at the same time, Josh and I had enjoyed some great rides together, we had seen early morning hot-air balloons sailing over the Eastern Freeway, and I had finally gone for some rides that weren’t just me sitting on the trainer watching episodes of ‘F1 – Drive to survive’ on the iPad.

The ride itself

By the time the ride came around, I knew that I simply didn’t have the legs to keep up with Josh. So I was left with three choices:

a) asking Josh to ride with me for the first 90kms and then let him do the gravel section and climb up Mount Donna Buang by himself
b) try desperately to stay with Josh for as long as possible and then just hope I still had the stamina to finish the ride when he disappeared into the distance.
c) let Josh do his own ride, and pass the baton to the new generation.

I initially went with option ‘a’, as when I did the ride last time there was a photo booth at the top of the climb and I really wanted to get a shot of us together…but didn’t want him to freeze to death waiting for me…and I figured at best he would be 20mins ahead of me by the end of the gravel and climb. So this would be a good compromise of riding together, and him getting to challenge himself.

But, if you’re hoping for one of those inspirational stories where the wiley old fox actually has an amazing day and rides with the young pup the whole way…this is not one of those stories.

Just 10kms into the ride, Josh very politely told me that it ‘might be hard for us to stick together’. I agreed and looked for a metaphorical baton to pass on to him…but when I looked back, he was already about 200m ahead of me…and by the time I reached the climb up Donna Buang about 4 hours later, he was just about at the finish line.

Feared pirate ‘Captain Mistbeard’ finds it just a little cold and wet at the top of Donna Buang

So what does it mean?

Well, the fragile middle-aged man in me wants to say ‘He beat me by nearly 2 hours!’ But that’s a pretty shitty perspective. The truth of the matter is, we’ve found a passion that we share. As a result of that, we got to head out on bikes and spend hours exploring Victoria together. And when it came to the actual ride, I was humble enough to realise that he was fitter and stronger than me…and he was polite enough to wait for me at the finish and cheer me on!
The COVID-19 lockdowns may have robbed me of the few months when I was going to be stronger than Josh on the bike, but they also brought us a lot closer together as people.

I don’t know if it’s irony or serendipity, but the part of the ride that I had resigned myself to be riding alone for (the gravel section along the Acheron Way and the climb up Donna Buang), were actually the best parts of the ride for me! I got to meet Simon Gerrans. I rode the entire gravel section with two other guys, and we chatted the whole time…and then I got chatting to someone else on the climb up Mt Donna Buang. None of us were never going to light-up the leaderboard, or be smashing out massive watts that we could gloat over on Strava. We were just gentlemen of a certain age, riding bikes and enjoying each other’s company.

‘Winning KOMs, and pulling heroic turns on the front of the group…is a young man’s game.
Trying to relive past glories is a recipe for disaster.
Riding a bike should be fun.’
– Chris Riordan, 2022

So whatever cycling baton I have, I pass to Josh and his generation.
Cycling is a lot like life; you get out of it what you put in…and I can see how much effort he’s putting in.
I’m just glad to be along for the ride!

For the record, yes, I was standing in a large hole, and that’s why Josh is so much taller than me!

Live music photography tips

Now I know that at the moment the idea of talking about photography at a live venue with a group of people all crammed in together in a non-ventilated space where they can yell and scream…may seem a tad far-fetched. Who knows, by the end of this year all pubs and band rooms may just have wisened old hipsters looking into the middle-distance and saying ‘Live music? We ain’t see no live music since…well shoot…not since Omicron!’
But I’m an optimist…and I think I’m also now at the stage where I have shot enough gigs to have learnt from my mistakes, but I’m still sufficiently new at the game to remember all of the things I wanted to know when I started.
So I think it’s the perfect time to give some tips on shooting photos at live gigs.

Get out there

A remarkably important part of taking photos at live gigs…is actually being at those live gigs to take photos. So while I have waited remarkably patiently for The National to call and say ‘Chris, we want YOU to follow us around the world and take photos at our shows’, I have also hustled to find performers to take photos of.
Now, admittedly, having the drummer from The Cat Empire as my brother-in-law has opened quite a few doors. But if you haven’t made the strategic decision to marry into the Hull-Browns…then that’s on you.
But in all seriousness, I’m yet to come across a musician who has said ‘Nah, I’m all good for free photos that I could use on my numerous social channels, and I certainly don’t need a new shot that I can send to potential venues, and the venues I am playing at really hate it it when I bring along an extra person who buys a few drinks.’
This is a win-win for you and the artists, so see if you can find a friend/cousin/friend of your kid/local parent/open mic night participant who is doing a gig and get photographing!

The composer at a Darebin City Brass show my daughter was playing at.

My son’s piano teacher at the end of year concert

Spot focus

Ok…this is going to get a bit technical, but I promise the payoff is worth it! If you’ve ever been at a gig, or a kids concert, or anywhere where the person on stage is in the spotlight and taken a photo of it on your phone…you’ve probably ended up with a photo where that person is very bright, and the background behind them is kinda murky. This is because your phone (and you camera will do the same), has taken in all of the light from what is in the photo and found a place where on average everything has the right amount of light. So the person in the very bright spotlight and the background which is very dark…have been evened out. The dark bits are a bit lighter and the bright bits are a bit darker. In a normal daylight shot, this is great…and you will say ‘Thanks phone/camera for doing all of that thinking for me!’ But in a darkened room with with a performer in the spotlight you will be saying ‘Stuping phone/camera! That looks like balls!!’
Fortunately the answer is pretty straight forward. You can tell your camera to just focus on one part of the photo and get that bit exposed correctly…and then base everything else off of that. So in the case of someone in a spotlight, you set your ‘metering mode’ to ‘spot’ and that will make sure that the very bright person is exposed correctly and everything else will become dark. There are other modes you can choose that will vary from camera to camera…but basically the options will be for your camera to see the whole image and balance out the exposure, or take a section of the image (usally the middle of the image) and balance the rest of the picture based on that, or take a specific part of the picture and balance the rest of the image based on that.

A really good example is this shot I took of Danny Ross at the Wesley Anne. It was early evening the and the setting sun was coming through a gap in the curtains and hitting the stage. It was so bright, it was even brighter than the lights in the venue, which made taking photos REALLY tricky.

As you can see, that bright light is so bright it blows out whatever it touches

But then also gave some opportunities that I could never hope to replicate without a LOT of time.

But exposing just for that light, suddenly gives you some arty ‘light and shadow’

Get wide, get tight, get outside!

This is my advice for pretty much every photography job…but it’s particularly true for live music, DON’T SETTLE FOR MULTIPLE VERSIONS OF THE SAME SHOT!
Absolutely get the standard photos from as close as you can, and if there are multiple people in the band, make sure you have a good standard shot of each of them. But then…get creative!

Go in as tight as you can

Get as wide as you dare

Take photos of their shoes

Chuck Taylors: Rock n roll since forever

Shoot from the back of the room

Shoot from outside the venue

Outside looking in on a gig at the 303 Bar

I can safely say that they will not all be good shots…but I can also guarantee that one of these shots will be your favourite shot from the gig, because you made it happen!

Signage

I once presented at a conference and there was a screen outside the room with my name on it…I took a photo of it. Why? Because in one image it showed that I had been at conference, and I had presented…and no-one had escorted me off the premises saying ‘Sir, you have no place being here’.
I think most performers want the same validation.

It’s time to move away from ‘auto’

The ‘auto’ settings on your camera are a far better photographer than I will ever be. They can do calculations that will result in the best combination of f-stop, shutter speed and ISO in milliseconds. BUT they are not set-up to provide the best shot in a darkened room, with a subject who keeps on moving and who has something sitting just in front of their face.
In fact, leaving your settings to auto will almost certainly lead to a slightly blurry photo of the performer (as they were moving when you took the shot), but that doesn’t matter, because the autofocus will have focused on the microphone instead of the singer

So you’re going to have to get comfortable manually setting some of your parameters.

Shutter speed – If you have a guitarist/singer then you’re probably looking at a minimum of 1/125. If they’re just sitting on a stool and singing you could probably go lower, if you’re trying to capture the drummer, you will have to go higher…and if you’re capturing a punk band, I wish you the best of luck.

f-stop – If your shutter is only staying open for 1/125 of second, then you’re going to have to let your aperture do a LOT of the heavy lifting in terms of letting light in. So go the lowest you can go. I have a beautiful 56mm f1.2 portrait lens that is hands down my favourite lens at a live gig as it just lets so much light in. Whereas my wide angle is only f4 and that needs a steady-hand, or a LOT of noise-reduction in post.

ISO – Modern cameras are remarkably good at taking great photos at ISO levels that would have been considered laughable in the past. So don’t be afraid to let it get as high as 5,000. There’s a reason a lot of my live music photos are black and white, and that’s becuase it’s easier to hide noise reduction (a setting in Lightroom that ‘smoothes out’ the crunchiness of a shot with high ISO).
If you’re in a venue with a lot of different lights, then I would leave the ISO on auto, because if a bright light suddenly comes on just before you take the shot, the camera will adjust before you’ve even pressed the button…you probably wont.

Focus – If you have your camera on autofocus, then it will focus on the thing closest to the camera in the auto-focus zone. So if the performer has a microphone in front of their face, and you’re focussing on their face…then it’s going to focus on the microphone. So be brave and try a bit of manual focus!

Drummers are people too

Look, I get it. When your choice is between the charasmatic lead singer, striking a rock-star pose, with the lights shining on them at the front of the stage…and the person at the back of the stage, moving frenetically, with no lighting and a car-crash of cymbals and drums surrounding them. You’re going to take the photo of the lead-singer everytime!
Just try to get a least one decent shot of the drummer…and the bass player (they’ll be hiding next to a speaker somewhere).

Something in the way

Part of the joy of any live gig is the people around you. You very rarely get an unencumbered view of a performance, so don’t be afraid to capture this with your photos.
Get down a bit lower and shoot between people’s heads.

Or ‘dirty up’ a clean picture by shooting through something (in this case it was an ornate hand rail that was about 3cms in front of the lens…but with the focal length set for the stage, actually created some nice shadows and deliniation between the performers)

Managing to get Will and Ryan into a shot of the Danny Ross Trio

Next level stupidity

Looking for something a bit different? Then why not hold your phone under your lens to create a mirror effect?

Or take a photo through another lens?

Or zoom your lens while taking your photo

I know this didn’t work…but I gave it a go!

If they work, then you’re a creative genius…and if they don’t…the internet never has to see your mistakes (unless you publish them in a blog…as above!)

No flash photography

The standard rules for taking photos at a gig if you’re actually there on business is ‘First three songs, and no flash’. I will never understand why you can only take photos for the first three songs, as I think it’s like the venue selling a recording of the gig, but only including all of the between song banter and tuning of guitars…you know, all of the stuff that happens BEFORE the band actually hits its straps?!
But the ‘no flash’ thing makes perfect sense. No one wants to see their favourite singer stagger off stage having been blinded by some muppet unleashing a flash in their face…and no unseasoned performer wants a constant visual reminder that someone is capturing everything that they’re doing.
Also, if you’re shooting on your phone, just remember that the flash is designed for people about a meter away…so if you’re 15 rows back pinging of shots of a band…you’re really just taking stunning portraits of the backs of the heads of the few rows in front of of you.

Share the love

If you’re taking photos at a gig and you see another photographer…just remember, they’re not the enemy or the competition!
Realistically they are the only other person in the room who is facing the same challenges as you, and most likely the only other person you can learn anything from. So don’t be afraid to strike up a conversation, and like their photos on Instagram the next day. If you’re feeling really generous, why not grab a quick photo of them in action and send it through to them. Just as chef’s are less likely to be invited around for dinner (as people feel increased pressure to make an amazing meal), I can pretty much guaranteed that most photographers have very few photos of them in action (in fact I think the only photo I have of me in action, is me giving a photographer friend the finger while taking photos at a wedding!)

How to deal with pesky onlookers telling you how to do photography.

At the Corner Hotel gig I got chatting to one of the other photographers (the remarkably awesome Samantha Meuleman ) and during the next music shot grabbed this shot of her.

Is it the greatest photo? No. Was ‘here’s a photo I took of you while you were at work!’ an awkward conversation starter? Yes. But do I have any regrets? No!

So there you go…some of the lessons I’ve learned on my journey so far. If you’ve got any tips you’d like to throw my way, I’m always keen to hear them.

Best photos of 2021

It’s perhaps a good indication of the sort of year that 2021 was, that when I looked at some photos from January, I genuinely didn’t believe they had been in the last year.
‘A photo of Uncle Jack Charles?! Wasn’t that 2 years ago!?’
‘A family camping trip to Wilson’s Prom? Didn’t we got to Narnia this year?’
Time and reality were at best ‘fluid’ for 2021, and at worst…well…2021. A LOT of time within 5kms of the house, and VERY little time feeling relaxed and inspired enough to get creative.
But there were still photos to be had and moments to be captured, so without further ado and in no particular order, here are my top 10 photos of 2021!

Uncle Jack Charles

Admittedly it’s statistically impossible to take a bad photo of Uncle Jack…it’s still awesome when you do. If nothing else, it means you’ve had the chance for him to tell you a story about how being able to read and write offered him protection in Pentridge…or his first ever play at the Pram Factory…or about being a cat burglar.
He’s a genuine source of light, enthusiasm and warmth, and I think this shot captured that.

The Prom

The focus for this trip to Wilson’s Prom was our first ever overnight hike…and so I decided to leave my camera gear at home and live or die by the iPhone.
This meant that on one day I was returning from a walk, when Katie and the kids were heading off in the kayaks. The sun was setting over the hills in the background, the kids were my mid-ground…and Katie was the foreground. The moment was only going last a few seconds, but that’s all it takes to take your phone out and take the shot!

Shantilly clad

If you’re a ‘proper’ photographer taking photos at a gig, you’re normally only allowed to take shots for the first three songs (don’t ask my why…I don’t make up the rules). Which usually means you’re frantically trying to get as many shots as you can for those three songs. But if you’re taking photos at a venue like the Wesley Anne, you can actually take the time to experiment and get something different!
In this case it was the old ‘hold a lens in front of your camera and take a shot through it’ trick.
Also this is a band called ‘Shantilly Clad’ who sing sea shanties…I had to make sure they made the top 10, purely for their name.

Preston fog

We have the level crossing removal work going on in Preston at the moment (for people outside of Melbourne, we have things called ‘level crossings’ that basically stop traffic to allow trains to go through…and we’re getting rid of them by elevating the train lines so that the trains can travel unimpeded…and cars can be stuck in traffic caused by other cars, rather than by trains). On one night had some really heavy fog, and I had borrowed a friends 12mm Samyang lens…and so I thought I’d put on my ‘street photographer’ hat and get some shots.
I was having some issues working out how to get the lens to focus when about 10 metres in front of me, this guy walked out of his front gate in a long coat and golf-cap. With his collar turned up and the thick fog, he looked like something from a le Carre spy novel and I tried desperately to get a shot. But by the time I’d sorted the focus, he was already too far away and so I took this shot as I walked after him.
I knew the shot I wanted to get, and this wasn’t it…but when I looked back at the photo a few days later…I really liked it.

As close to a ‘pea souper’ as we get in Preston.

Seagulls on the Portland pier

With the exponential improvements in camera technology, the ability to take a great photo has never been easier. So a lot of the challenge is now being there to take the photo…and having the patience to wait for the moment to play out.
I had originally been trying some long exposure shots, until I realised that the whole pier actually moved with the waves, and so getting a non-blurry long exposure was going to be impossible. I saw a few seagulls at the end of the pier under the light, and so I sauntered over to compose my shot, then waited for more to arrive. When enough had arrived I thought I had my shot…but then a few took off and I realised that was the shot I wanted. So I waited a bit longer until this moment.
It’s something that I’ve learnt from years of doing video work, sometimes you have to set up a shot, and then wait for someone or something to populate it. If this means you have to sit on a cold pier for an extra 10 minutes while local teens chuckle at the guy on all fours looking at seagulls…then this is the sacrifice you have to make for your art!

Strike a pose

After years of taking photos, I would say I am very confident in my ability to capture a candid moment. An unscripted, spontaneous moment. But ask me to create that moment…and my confidence evaporates.
Getting people to pose in a way that makes them look good, is really hard!
So I watched an instructional video from Lindsay Adle and dragged Holly out in front of the camera…and this was one of the shots that I got.
There were a number of shots that didn’t work, and it was really interesting to see how a comfortable pose can make for an unflattering photo, while poses that felt terribly contrived looked great in the final product.

Sunset over sea

It’s fair to say that the wind blows strong at Sandy Point…and usually onshore. So any day where the wind is down and the swell is up has to be taken advantage of. On this day we had arrived just after lunch and spent the arvo in the surf. After dinner I went down to the beach to take some photos and the surf looked so good, I ran back to the house, put the still damp boardshorts back on and charged back to the surf with Josh.
It was magic! The waves were being held up by a slight offshore breeze and the sun was setting through them just before they broke. It was a constant battle between catching the waves and capturing them.
This shot was taken on the GoPro as the last light from sun set over a softening sea.

One of the many advantages to an early evening surf session

Lisa Mitchell at the Corner Hotel

As someone who has attended quite a few gigs at the Corner Hotel in Richmond, it was pretty exciting to get to take some photos there. I demonstrated just how excited I was by taking about 15,000 photos.
I really love this shot because it shows some of the things I’ve learnt over the last 5 years.

When an opportunity presents itself…take it! Up until about 10 minutes before this gig I was still trying to sort out a problem for a job the next day, and nothing would have been easier than saying ‘no’ to travelling to Richmond on Thursday night to take some unpaid photos.
Try not to take the same photo again and again. Get low, get wide, get tight, look for reflections or interesting framing. I know I missed a few shots changing to get onto the wide-angle lens…but it was worth it!
Compostion counts – I was in ‘the pit’ (the fenced off section between the stage and the crowd) with two other photographers, and I had to work to get this position right in front of Lisa and then frame her between the foldback speakers

Danny Ross

I’ve been lucky enough to have Danny Ross ask me to take photos of a few of his gigs. In a year when live music has taken such a pounding, getting to see Danny play live was a constant reminder of just how important live music is.
Up until this gig, I’d never taken shots of Danny with a proper lighting rig..and the way so much of this shot is blown out and faded but Danny’s face is still exposed properly…lets me know that I made the most of the opportunity.

After the storm

One of my COVID-19 habits has been to walk almost every day past ‘The Tannery’ skate park in Preston. It’s basically an abandoned lot that some local skaters have converted into a skate park.
I was on one of these walks just after a storm had passed the through and decided to duck in and see if there were any photo opportunities. The setting sunlight was diffused by all of the moisture in the air and the in the calm after the storm there was water on the ground and no wind in the air, making for the perfect conditions for a ‘reflection’ shot.
It was then just a question of getting down low and getting the framing right, setting the iPhone to RAW, convincing the dog to stop walking through shot…and then taking the photo.

So there you go. 2021 in 10 photos. Three photos of live music, two photos on the phone, one on the GoPro, one on a $10K camera I borrowed from Fuji, and one on a lens borrowed from a friend. Pretty reflective of a year where it was hard to plan for anything, you had to take your opportunities where you found them, and where family and music were the most important things!

Days like these with The Cat Empire

Back in the early 2000s I was working as a Producer for a video production company called Tribal. Our boss (the inimitable Sharon Maloney) was looking to build a stable of young directors and so we were doing quite a few video clips. Back in those days there was no real way to make money off a video clip (the world of monetised YouTube channels was but a twinkle in some tech entrepreneurs eyes), but everyone needed a video clip to play on Rage or Video Hits. So most record companies viewed them as a necessary evil, but not one that they were willing to throw a lot of money at. It was therefore fertile ground for new Directors to try their creative wares, on a very limited budget.
Thanks to the drummer of the The Cat Empire being my brother-in-law Will, I knew that the band were pitching for a production company to do the video clip for their latest single ‘Days like these’. Our Director Mike Metzner pitched a treatment with a ‘City of God‘ feel, and the band loved it, and so suddenly we were on our way to make a video with The Cat Empire!

Location, location, location.

Unsurprisingly, the budget didn’t stretch to us flying to Brazil to capture that ‘City of God’ ambience…but Mike had found an amazing location near the wheat silos in Collingwood. Nowadays these are the location for multimillion dollar apartments, but back then it was a derelict wasteland full of loose concrete and tall grass. As is tradition on high-budget film projects, the Director, Producer and Art Department spent a day in full-Summer heat moving blocks of concrete, whipper-snippering long grass and desperately pretending that this was exactly how they thought their career in the arts was going to play out. But by the end of the day we had a space that was never going to pass an occupational health and safety review, but could definitely pass as a South American slum. Best of all, we had managed to track down the owner of the land and got permission to film there.

Shooting on film

My kids delight in referring to any story I tell as being ‘from the olden days’. But the more I think about this part of the Cat Empire clip, the more I start to think they may be right, because we actually shot this on film!
I can still remember the first DOP who shot an entire video on Digital and thinking he was some sort of sorceror (shout out to Ben Allan!) Because up until then, we shot pretty much everything that had to look nice on film. If we were shooting a TV commercial (TVC) we would estimate how many rolls of film we would need (each roll of film was 400ft and would give you about 11 minutes of footage…and in typing this, I’m suddenly wondering if that’s where the term ‘footage’ comes from!) Then you would order if from the Kodak factory in Coburg, and pick it up the night before the shoot. Sometimes when you were filming the TVC you might have used 300ft of film, but know that the next take might need more than the remaining 100ft, so the 300ft of used film would be marked up and set aside to be taken to a place in Elsternwick that would convert the film to a digital file, and then that digital file would be used for editing and colour grading.
BUT, it also meant that we had 100ft of film that we got to take back to the office and store in a fridge. We had shot about 6 TVC’s that year and so from memory, we shot all of this video on what was in the fridge!
We also shot on Super-8 and then also worked in some Mini-DV footage shot by the band.
The final touch were some acetate stains that were created by two finished artists (Dom and Rich, who became known as ‘the stains department’) that were filmed and added in as a layer in post.

Max Davis, superstar DOP…I’m guessing that’s Darrel Stokes in the red t-shirt…and probably Jack Kenealley’s hand on the dolly.

Mike Metzner – Director, visionary…man who moved a LOT of concrete to make this happen

Highlights of the day

Cameos – At some stage the idea of everyone playing football (soccer) was changed to playing football (AFL) and so we got to see my father-in-law James rock up in full whites as the Umpire, and Melbourne jazz luminary Steve Sedegreen as ‘guy appalled by umpire’s decision’.

Location joys – While cleaning up the location on the days leading up to the shoot we had found the name of the person who was securing the site, and from him had found the owner…who after some cajoling and $200 cash heading his way, had agreed to let us shoot there.
Then about half-way through the day, a car pulled into the site and asked what was going on. I explained that we were shooting a video clip, and that we had permission from the owner, so it was all above board. He looked at me and said ‘That’s odd…because I’m the owner, and this is the first I’ve heard about it!’ Seeing that there was suddenly every chance that the entire clip was going to be over before it really began, I frantically began explaining that they were a great local up and coming band, and that we wouldn’t do any damage, and that ‘Gosh, isn’t this a funny situation for two wonderful men to find themselves in’. I think he saw the panic in my eyes and took pity and gave us permission to keep on filming.

The whole day was probably worth it to see the wardrobe lady’s face when she saw the sunglasses Harry had chosen for the day.

Surreptitious – At one stage while we were resetting for the next shot I walked past Andy Baldwin’s panel van, and found most of the band having a few cheeky beers in the back. I have no idea what I was worried about, but with all of the impotent power of a pool-lifegaurd asking teenagers not to sit on the lane ropes, I said ‘C’mon guys, you can drink after we’ve finished…and if you are going to drink, can you at least be a bit more surreptitious about it?!’ To my complete surprise they all stopped drinking and looked at me, and I thought ‘My God! I actually got a group of musicians to stop drinking and see my point of view! I clearly command a lot more authority than I had realised!’ Then I heard one of them say ‘Surreptitious. That’s a good word!’. Then they all laughed and continued drinking their beers.

Pizza – We had arrived early in the morning to get set-up, then worked through a stinking hot day in the full sun, and finally wrapped in the early evening. One of my final duties was to order and collect about 20 pizzas from a place on Brunswick St. When I returned the crew were packing away the last of the gear, there were band-members and breakdancers and friends and family all sitting in the rubble of an abandoned lot as the shadows grew longer across the scene. The footy was still being kicked, we had managed to get everything shot, and I sat down to eat some pizza and left-over watermelon…it was one of the best days I’ve had on set.
Best of all, thanks to the insane talents of everyone involved, the clip itself came together incredibly well.

All good things come to an end

One of the downsides to working with a song you like on a video project is that you get to hear it again, and again and again. In fact, if the person editing it doesn’t have headphones, you will get to hear two seconds of the song continually repeated as they try to make an edit work…it’s the best!
But one thing I will never tire of, is seeing The Cat Empire perform live. I’ve been lucky enough to have followed them from their beginnings as the Jazz Cat, through to self-financing their first album, through to international fame. I will still happily put one of their shows at The Forum as one of the top 5 live gigs I’ve ever seen (the other four are; Gil Scott Heron, Morphine, Beck, and Rage Against the Machine…never let it be said I am anything but a middle-aged white man). So it’s a little sad to hear that the band will be playing the final shows as the current line-up at the end of the year.
At the same time, to have survived and thrived in the music industry for over 20 years is a genuinely amazing feat, and to be able to retire on their own terms reflects the integrity that’s kept them together this whole time.
So thanks to The Cat Empire for letting me be a small part of your journey, but most of all, thanks for providing such an incredible reminder of just how important live music is!

Paleo pears and patrons; surviving as a creative in government

One of the biggest changes I’ve seen within the Victorian Public Service (VPS) over the past 15 years has been the ‘rise and rise’ of in-house creative teams.
While a number of government departments have traditionally had a graphic design team, and over the last 7 years a number have built video teams, these teams have often been there to produce the ‘less creative’ outputs (Annual reports, video messages to staff, anything with the phrase ‘Getting to know the new HR portal’ in it, etc), while the creative projects were outsourced to Creative Agencies.
However, over the last five years, the insatiable desire for new and engaging content that social media has delivered, has meant that Departments simply can’t afford to farm out every project that needs some creative flair…and so increasingly, they are looking in-house to deliver these videos, animations, and social tiles.
But if creativity and bureacracy were dogs, they would spend most of their time barking at each other over the fence…so how can you make a career walking along that fence?!
Well here’s what I’ve learnt.

It takes a certain type of person

I’ve been lucky enough to work in an advertising agency with a few creative teams, and watched as they were able to generate multiple ideas and concepts in response to a brief in a matter of hours, when it would have taken me days to generate just one…and I’ve been lucky enough to work with Directors, DOP’s and Designers with both an incredible vision on how things should ‘look and feel’, and the skills to make it happen.
But I doubt they could have dealt with the constant iterative changes and dilution of concept that invariably happens in government work.

Similarly I have worked with a lifelong public servant on a project that required about 10% creativity and 90% number crunching, report writing and briefing into senior people. I knew how time-consuming and boring the non-creative part was going to be and so I offered to go 50%-50% on the work…but the other person said ‘Oh no…I don’t want to do the creative part! You do that and I’ll do the rest!’

Sadly it’s still true that within a bureacracy you can’t get in trouble for doing what has always been done and having it fail…but you can get in trouble for trying something new and having it fail. So the essential drive of creativity; to find new ways of doing things, is anathema to most public servants.

So to survive as a creative in government, you need both a high tolerance for process and procedure, but also a willingess to take risks wherever you can.

The paleo pear predicament

A few years ago a Federal Government department released this video:

https://youtu.be/0zlEFTgk1tg

The video was pretty widely panned, and a lot of people asked ‘How did this video ever get made, let alone approved?!’
But I could see how it was approved…every individual part of it was fine from a Government perspective!

Script – If a private company makes a video and it fails…then no-one really cares, after all, it was their money they wasted. But when a government department spends money on a video, then that is money provided to it by the public. So you can expect some pretty hefty scrutiny from the media. After all who doesn’t like getting incensed about what the government is wasting your tax dollars on?!!!
The result is that Government departments LOVE videos that are scripted to within an inch of their lives. It doesn’t matter if you can see the soul of the person leaving their body as they say them…so long as the right words are said in the right order and no-one can take offence…then it will be approved.

On screen talent – There are people who can take a dubious script and bring it life as if they really believe it…these people are call ‘actors’. There are also people who can successfully get a briefing note through a variety of sub-committees and eventually get a clause in a piece of legislation changed…these people are called ‘Senior Bureacrats’.
Interestingly, while it is VERY rare that any Logie Award winners or NIDA graduates decide that they could probably be the Deputy Secretary of a Government department, there is no shortage of Senior people within a Government department who are quietly confident that they can give this ‘acting’ thing a shot.
And nothing scoots things through the approval process faster than the person approving the video, seeing themselves in the video, as the Counting Crows sagely sang ‘When I look at the television, I want to see me, staring right back at me’.

The ‘true creative’ will say ‘This script is terrible and the acting unconvincing…there’s clearly nothing in those coffee cups!!!’ and refuse to take part in the project.
The ‘bureacrat’ will say, ‘This said exactly what the script said it would say…and my boss’s boss is happy…so it’s approved!’
But the Creative in Government has to be able to find a compromise that will engage its intended audience…without alienating the people who are going to approve it.
Failing that…just throw in a lot of ‘hawk’ sound effects and get them to walk slowy towards the camera.

A Patron

Just as artists in the Renaissance had patrons like the Medicis to support their work…any creative person working in government needs to find senior people within their organisation to champion their work. When I was starting out in the public service, I was incredibly lucky to have a Secretary (Gill Callister) who not only believed in using video as a comms tool (when a lot of senior execs didn’t), but was also really engaging on camera. But you won’t always have the person at the top of your organisation going in to bat for you, so you need to foster relationships with anyone you can who has some sway.
One of the good things about people automatically wanting the most senior person possible to appear in a video, is that as the person who makes the videos, you get a lot more 1:1 time with people you otherwise wouldn’t. And not just any sort of 1:1, a 1:1 where they are vulnerable and looking to you for advice. These people did not get to where they are by ignoring good advice, so get in there and dazzle them…and then, most importantly, work your arse off to make sure their project is a success! I can look back at my career and identify at least 5 projects, that I knew at the time were really important to a key person in the department and so I worked my guts out to make them work. When they did, the payoff of having someone in the upper echelons of the organisation willing to go in to bat for me made it all worthwhile.

Surround yourself with good people

Over 10 years ago I started a group called ‘The Secret Society of Government Video Editors’, which as the name suggests, was a collective of the people doing video work within the VPS. While there were of course advantages in terms of being able to share equipment and expertise…the real reason it has existed for over a decade is that it’s really nice to have a group of people you can chat to and say ‘Have you noticed the way that everyone who isn’t us is really annoying and doesn’t recognise our genius?!’ A sympathetic ear is one of the most appealing physical attributes for a creative! After all, only a creative will know the pain involved in any file named ‘Videomessage_final_V11_revised_newmusic_approved_FINAL.mp4’ or the horror of a design brief that requests a diagram that is “clean and simple, but that works in these 17 processes and 4 thesuaruses worth of words, and represents the circular basis of the main process, but DOES NOT feature any curves or arrows, and really shows how great this new project is but without being celebratory…and we needed it in 10 minutes ago.”
So surround yourself with other creative people whenever you can. Look for people who challenge you. Try to work with people with different genders, and cultural backgrounds, and life experiences…and make sure that the work you produce reflects these differences, as that’s what’s going to make content that really connects with an audience as diverse as the Victorian public.

But most of all, revel in the fact that the demand for creative content within Government is only going to increase, and you have the chance to be part of this bold new world. Plus any job that offers both creativity and relative job-security, is pretty awesome.

Making video content – approvals.

I often like to compare making a video to baking a cake; they both have a range of ingredients, you can make them in a variety of ways…and when they go wrong, everyone is looking for someone to blame!
But most of all, if you’ve never made a cake and someone showed you some eggs, flour, butter and milk on a bench…you’re unlikely to say ‘I can totally see how this is going to be a delicous cake!’
Similarly with video, if you’ve never made a video, it can be very hard to look at a very rough cut of a video and imagine what the final product is going to be like.
Given that the majority of people who are approving your video have never made one, when is the best time to show them the video to get their approval?

Stage 1 – The ingredients and the assets

Just as there is no use in asking someone to have a spoonful of cocoa and a raw egg and hope they will approve of your culinary skills, asking for approval based on interview footage and a guide music track is a complete waste of everyone’s time.
So I’m going to ignore this as an option.

Stage 2 – The batter and the rough-cut

In cake terms, this where you’ve mixed all of your ingredients together…but it hasn’t gone into the oven.
In video terms, this is where you’ve got your rough narrative (ie you’ve edited the interviews down to what is going to be said in your video), you’ve got some basic cutaway footage (the footage that is going to visually tell the story of the video) and you’ve got a music track as a reference (the music tends to drive the emotion of the video).
Seeking approval here can be a really good option if you’re not sure about the narrative of the video. In non-scripted videos (which is the vast majority of the work that my team does), you’re at the mercy of what your interviewees have said, and so sometimes the narrative of the video can be different to what was initially intended (and more importantly, what those further up the approval chain were expecting). So getting it approved now can save you a world of pain if you keep working on the wrong narrative…only to find you have to go back to the drawing board after the first person who sees is says ‘NO!’
A chocolate cake can take on feedback and become a jaffa-cake really easy at this stage by just adding some organge juice and rind…but it’s a LOT harder to make it a jaffa cake if you’ve already baked it!
The counter-point to this, is that for someone expecting a cake…it looks nothing like a cake! If the person approving this is expecting a video, and instead sees something with minimal cutaway footage, terrible transitions and a music track with a digital watermark*, they will freak-out and start distancing themselves from the video. People who have made it to a point in an organisation where they can approve things before the public see them…haven’t got there by associating themselves with failed products. So if you lose them now, you’re unlikely to get them back on board!
Also, if a video doesn’t look like a finished product, people are a lot more comfortable suggesting wholesale changes (after all, there can’t have been much work gone into this if it looks so average!), so offering it around for approvals at this stage, may lead to more work than is necessary.

* if you’re using music from an online music provider, you normally download a free version of the track to edit to and then purchase the track when the video is approved. To make sure you can’t use the free download version most companies have a recording of their name spoken throughout the track so that it’s unusable.

Stage 3 – Baking and the real edit

This is possibly where the cake analogy falls apart. With the cake, you’re basically just throwing it in the oven, waiting, and then taking it out. With a video, you’re adding all of the cutaway footage, adding in the transitions, making sure edit points work to the music track, adding in graphics, and basically doing all of the things that make a video work as piece of communication.
But, whether it’s for the cake or the video…this is going to be the most time consuming part.
For me, this is when you want to present the video for approvals. This is pretty much exactly as you want the video to look, and is also what the untrained eye expects when they look at the video. By showing the video now you’re basically saying ‘This is what is going to be said, and this is the vision that’s going to accompany it. Are you OK with this?’ Not ‘This is kinda how it’s going to look…but it will be better…and this is what we’re probably going to say…what do you reckon?’
Now clearly, you have spent a lot of time getting it from ingredients, to batter to this…and if you’re only now presenting it for approval and someone says ‘This was meant to be a flourless orange cake’…or ‘You know that the audience is allergic to eggs right?’ Then yes, you are going to have to go right back to the drawing board and start from scratch. And yes, you could have saved a decent amount of time by presenting it for approval earlier. But in reality, if you’ve misread the brief this badly, you may need to look at your pre-production process.
In my experience, most of the time when presented with the choice between; a video they can use right now that they’re 90% happy with, or a waiting a week for a new version to approve…they will go with the one that they can use right now.

60% Of The Time GIFfrom Paul Rudd GIFs

Stage 4 – The icing on the cake and the final export

Now look, cake by itself is pretty great…but add the right icing and you’ve got a masterpiece! Similarly, with a video, it’s stuff that you do now that will take your video from ‘good’ to ‘great’! Doing a colour grade, animating some graphics, creating captions and making a bespoke thumbnail, are the finishing touches that make you a professional.
I’m yet to achieve the level of chutzpah that would allow me to deliver a video at this stage for approval, as there is just WAY too much work being done before you take on feedback…but if you can…then shine on you crazy diamond!!

Yeah Csi Miami GIFfrom Yeah GIFs

So there you go. Getting approvals for a creative project (especially within Government) can be a real balancing act. Getting approvals too early can see people distancing themselves from the project, or requesting unnecessary changes. Getting approvals too late, can mean that all of your work has been for nothing as you’ve headed down the wrong path and now have to re-trace your steps.
But in my experience, erring on the side of doing more work and being able to present a video that is as close as possible to a finished product, is often what gets it across the line.
Am I suggesting that this will work every time? No.
Could there be factors in your work environment that make this approach unfeasible? Yes.
Do I have a therapists worth of projects that have had to be re-done or scrapped altogether? Yes.
But most importantly, do I now have a delicious cake to eat as a result of my wife making one for the photos in this blog? Yes…so I will see you next week, when I talk about being a creative person in a bureaucracy.