Uncle Jack & the iPhone

5 years ago I was lucky enough to work on a video shoot with Uncle Jack Charles. It was for an organisation called Malpa who are working to address the vast inequality in health between Aboriginal and non-Aboriginal Australians. My job was basically to find a suitable location for the shoot (Malpa are based in Sydney, so they needed some local Melbourne knowledge). Never one to pass up an opportunity, I also bought along my camera to grab some stills during the shoot. I got some shots that I was really happy with…but this one haunts me to this day:

So close…but just missing the focus on the eyes.

This was taken literally as Uncle Jack was heading out through the house we were filming in. There was a light that just illuminated his face as we were walking and I quickly grabbed the shot. It wasn’t until I got it into Lightroom that I could see that I had hit the focus on his forehead instead of his eyes…I think I could have retired from photography knowing that I had peaked if I’d just got those eyes in focus!!!

Thankfully that sort of thing doesn’t stick in my head, or keep me awake at night, or re-surface any time I look back at these photos. So when Malpa got in contact again and explained that they needed to film Uncle Jack for a TVC, and that due to the ever changing COVID situation they didn’t think they could travel down for it, and so would like me to do it…I jumped at the chance.
I mean, had I Directed a TVC before? No.
Did I have a camera that could shoot 4K? Also, no.
Even if I could get a camera that shoots 4K, could I be trusted to shoot pictures and record audio at a quality that was acceptable for TV broadcast? No…again.
But, did this provide me with my best opportunity to get an in focus portrait of Uncle Jack Charles? Yes! So I took the gig.
Here’s how it went.

Location, location, location!

Malpa had said that they wanted a ‘grungy, Melbourne laneway’ for the location…but with $0 budget, there was no way I was going to find a cool laneway that we could section off for our use, and any other laneway that we tried to just rock up and shoot in ran the risk of traffic noise, people in their backyards, and of course if it was raining on the day, then we were stuffed. I also had some concerns about getting a man in his late 70s to walk along uneven cobblestones while looking to the camera delivering lines (the thought of the headline ‘Man who took out-of-focus photo of Uncle Jack Charles 5 years ago, now forces him to have a knee reconstruction after laneway mishap’ really didn’t appeal). But I found a few options near our house that had potential.

Grungy laneway option

Then on my morning run one day, I found a location that offered both ‘native bush’ and some graffitied walls that could offer ‘urban grunge’…and more importantly ‘place to film if it’s raining’. I pitched the idea to Malpa and they were happy with it. So I now had two locations…this was going to be great!

Under a bridge…
Native bush option


As part of my rigourous pre-production, I headed back to the location in the mid-arvo, as this was when we were likely to be filming, to see if the light was ok. It turned out that there a significant difference in light between 8am when I had taken the photos…and 3pm when we returned. It was almost as if the sun had moved and become brighter over the course of the day…weird.
Unfortunately this meant that the graffiti just near the bush location was out of action as it was in full-shadow and was too dark. But if we just headed over the bridge (about 200m) and down to underpass on the other side, there were some great options.
We had two locations again…this was going to be great!

Timing’s everything

I got in contact with Uncle Jack to sort out a date for filming. Unfortunately, the first day that was an option for him was when I was going to be down at Warrnambool with the family, so I proposed a few dates in between when we got back from Warrnambool and when we headed to Sandy Point, but neither of these worked for him. Malpa were hoping to have the TVC’s ready for broadcast from Australia/Invasion Day, so our timelines were getting a bit tight. So I decided that if push came to shove, I could head back to Melbourne from Sandy Point to do the filming, and the return to Sandy the next day. The only day that didn’t work was Tuesday as that was when Josh and I were going to Tooraddin airfield for flying lessons, so I said to Uncle Jack “I can do any day after Tuesday”…and he said “Tuesday is great! Lock it in!”…and I thought ‘I think he’s messing with me!…but he’s somebody who has served time in Pentridge with Chopper…AND has worked with Hugh Jackman…I’m not going to risk it!’
So it was agreed that Josh and I would drive from Sandy Point to Tooraddin, have our flying lessons, then drive to Melbourne to film in the late arvo. I wasn’t going to be doing the edit, so I could just upload the footage overnight and we could head back to Sandy the next day.
Josh had been at the shoot 5 years ago…and I was keen for him to help out on this one as well.

Josh and Uncle Jack in 2016
Josh, Katie and Uncle Jack in 2021

Fuji comes through

I figured I was probably never going to get another chance to take some photos of Uncle Jack, and so decided to roll the dice and get in contact with Fujifilm Australia to see if I could borrow one of their Medium Format GFX cameras again. Against all the odds, and indeed against their better judgment, the magnificent Neil at Fujifilm made it happen! So I now had a confirmed time and location with an Australian National Treasure, a graffitied location that was going to make for an epic portrait, AND a medum format camera to take it with!
This was going to be great!!!

Can we shoot this on an iPhone?

Unfortunately the date I’d locked in with Uncle Jack didn’t work for the DOP (Director of Photography…cameraperson) that I had hoped to work with. This meant that I would have to shoot the video, and seeing as I didn’t have a camera that shot 4K (one of the requirements for the final product), I was going to have to hire a camera.
Now I CAN shoot on professional cameras, but in much the same way as I CAN eat an entire Tiramisu. Just because I can…doesn’t mean I should ( while both will lead to an amazing story to tell after the event…in reality, they will also lead to very high blood pressure, and no sleep).
If you’ve ever seen a film crew, you may ask yourself ‘What are ALL those people doing? Surely they don’t need all of them!’ And 90% of the time that’s true…but it’s in those critical 10% of times where you need a dedicated professional to get the best camera shot, or realise that that there was a background noise that ruined the take, or someone to say ‘you missed a line of dialogue here’, or to realise that the shot was a little out of focus…that can make a difference between the success and failure of your entire project.
With this in mind, I was a little wary of being the DOP, Director, Script supervisor, and sound recordist…especially if I was using a camera I didn’t know. So I asked to hire a friend’s camera that shot 4K and that I had shot on before…but promptly managed to miss this by a day.
So I suddenly had a script, an amazing actor, locations, a fancy stills camera…but no video camera that could shoot 4K!
Unless of course, I looked to use my new iPhone. After all, it shot 4K, did 10 bit colour, and had amazing autofocus & stabilisation. If I put my non-existent budget towards hiring some audio gear, and promoted Josh from ‘general dogsbody’ to ‘audio recordist’…and roped Katie into doing the clapper-board so that we could sync the audio, and using a reflector to bounce in light…then we might be able to make this work!
At the same time, who the hell turns up to a TVC shoot with a renowned Australian actor and says ‘Look, I’m a trained professional who clearly knows what he’s doing…now if you could just look at my phone and deliver your lines, that would be great!’?
So I did a LOT of YouTube research and eventually convinced myself that I could get the quality that I needed out of the iPhone…and acknowledged that one thing I do bring to a video or photo shoot is the ability to get people to relax and just be themselves. Could I do that while I was also trying work out f-stops and shutter speeds, and make sure I was in focus, and ensure I wasn’t moving the camera too much? Probably not.
Plus, if everything went to shit, I would at least have my phone handy to call my DOP and blame them for everything that had happened…or use Google maps to find the nearest deep hole I could throw myself into.

The shoot

Josh and I left Sandy Point at about 9.30am and arrived at Tooraddin airfield in time for our flights. Any day where flying a plane for the first time is the second most scary thing you will be doing that day, certainly makes for an interesting life.

Maverick and Goose…in that order


We then drove back to Melbourne, picked up the audio gear, learnt how to use it, waited for Katie to finish work, then drove to the location. On the way there I saw someone driving a scooter with grey hair billowing from under the helmet…as we drew alongside, I realised that it was Uncle Jack. The man knows how to make an entrance!


Once we are all at the location, we did a full run through of the script with a static camera…then did a variation with some camera moves, and took some stills.
We didn’t really have enough to make a strong TVC with, but we still had our hero location under the bridge to do, so everything was going to plan.
But as we were walking to the next location, I realised that 78 year old men don’t walk as fast 45 year old men who are running on adrenaline and anticipation. By the time we had passed the midway point between location one and two (the bridge between the two locations), I was starting to realise just how insane my idea of getting a shot from the top of nearby hill was. By the time we had crossed the bridge and I had explained that we just had to walk down the hill to the underside of the bridge…Uncle Jack said that he didn’t think he could make it down there.
So what could I do?! Explain to a man who had fought against great injustice and who had overcome greater barriers than I could ever understand, yet was still willing to donate his time for a charity…that it was really important to my sense of artistic closure that he should suck it up and press on? Or come up with an alternative location and realise that it’s not all about me?
So we improvised a second location…and it looked like balls…and then we filmed on the bridge as another option, but there was too much wind, and if we looked one way we had too much sun behind Uncle Jack…and if we faced the other way, we could see a housing development, that sort of ruined the vibe. But we got it done, and when the video came back from the editor, you’d never know there was a problem in the first place. Why? Because Uncle Jack Charles is a freaking genius, and the level of energy he brought to his performance could have carried any TVC…and because I wasn’t a jerk and insist he worked an Olympic distance cross-country event into a video shoot, he still returns my emails!

So what have I learnt?

  • Always take on projects that challenge (and scare) you
  • Plan meticulously…but make sure you can improvise if you have to
  • Trust the technology and play to your strengths
  • Fujifilm Australia really do support their photographers
  • Katie and Josh are the best video crew you could hope for
  • Uncle Jack Charles is a genuinely amazing person, and I’m incredibly lucky to have had the chance to work with him

The TVC will be on SBS from today…and here are some stills from the day:

3 thoughts on “Uncle Jack & the iPhone”

  1. Great read Chris. Well done & what an incredible experience to work with such an icon. Looks like you nailed it too!

    1. Hey Jo,
      It’s actually Josh who is learning to fly…I ended up doing as some sort of bizarre collateral damage.
      My Grandfather was a WWII Spitfire pilot, but the flying gene definitely skipped two generations.
      Are you still flying?

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